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As a global marketer of branded footwear, as well as apparel and accessories, Wolverine's trusted products have spanned numerous countries throughout the years. read more about the Wolverine story
In the early 1800's most items purchased by Americans were imported, made in the home, or produced in small shops. However, by 1860, American factories and technologies had become the envy of their international rivals. New machines, better sources of power, and revolutionary ways of organizing work transformed the United States from an agricultural nation to an industrial powerhouse.
It was in this spirit that in 1883 a young visionary named G.A. Krause took advantage of all America had to offer. He was believed to have said, "There is some opportunity here." The company that would become Wolverine World Wide (WWW) was born.
After first organizing the Rogue River Electric Light and Power Company and bringing electricity to the citizens of Rockford, Michigan, G.A. and his sons built a shoe factory. Quality craftsmen made 300 pairs of tough, dependable work shoes each day. The legendary Wolverine name began to take hold and became synonymous with exceptional quality. Krause began what is now a tradition of excellence in footwear.
For over 120 years, Wolverine has made a lot of good boots and shoes for a lot of good men and women. They have proudly equipped them for the hard work they do every day in America. And in return, America has polished their name.
The distinctive Wolverine spirit is closely linked to the adventurous can-do spirit of the American pioneers - the very same spirit that opened the American west, built skyscrapers across the landscapes of our storied cities, and pushed mankind itself to new frontiers as men landed on the moon. It is a vigorously positive spirit that welcomes challenge and rejects frivolity.
Wolverine boots and shoes speak clearly with an authentic voice. It is a voice that rings proud with all the commitment, grit and hope of the American men and women they serve. The footwear reflects the values of the craftsmen whose pride in their work has made Wolverine the gold standard for performance, durability and comfort. Wolverine boots and shoes are among the finest to be found anywhere in the world, with advanced technologies that add unparalleled safety, durability, and especially comfort. Wolverine will handle the toughest days and keep coming back for more. They are relentless by nature.
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