THORLO is not just an ordinary sock company. THORLO makes "socks" today, but what about tomorrow? The vision is that THORLO will provide its loyal consumers with "more activity... more life" in as many ways as possible.
Better by design THORLO technology is grounded in the machines and technology they use to make Thorlos sock products. You cannot just purchase a standard knitting machine and start making Thorlos sock products. All of their machines are customized to improve the way the machine knits the "activity specific" fabric. These improvements make Thorlos last longer, make the terry loops higher and more resilient, reduce shearing and impact forces, and improve the stretch and fit of the product.